When Jessica started her business IJP Wellness, I got the privilege of creating the logo for her company. The benchmark was an active, safe, as well as professional & inviting style, where blue had been the main color used in her brand up to that point in time.
After creating a series of different sketches, I found the most interesting design to be a combination of the initials together into an icon, and preferrably in a cursive style. The corners were rounded to create a more gentle impression.
To show off the usage of the logo, a mockup of a T-shirt was used to view front & back of the shirt, with the big logo on the back, and the icon together with the emplyee’s name on the front.
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