IJP Wellness logo
When Jessica started her business IJP Wellness, I got the privilege of creating the logo for her company. The benchmark was an active, safe, as well as professional & inviting style, where blue had been the main color used in her brand up to that point in time.
After creating a series of different sketches, I found the most interesting design to be a combination of the initials together into an icon, and preferrably in a cursive style. The corners were rounded to create a more gentle impression.
To show off the usage of the logo, a mockup of a T-shirt was used to view front & back of the shirt, with the big logo on the back, and the icon together with the emplyee’s name on the front.
![IJPWellness_T-Shirt-Back](https://emkjellberg.com/wp-content/uploads/2021/07/IJPWellness_T-Shirt-Back.jpg)
![IJPWellness_T-Shirt-Front-zoomed](https://emkjellberg.com/wp-content/uploads/2021/08/IJPWellness_T-Shirt-Front-zoomed.jpg)
![IJPWellness_sketching](https://emkjellberg.com/wp-content/uploads/2021/07/IJPWellness_sketching.jpg)
The process of creating my new logo together with Em Kjellberg Visuals has been a joy from start to end. Felt heard and seen the whole time and it ended with her creating something I have loved from the very first moment. Will continue taking all my design assignments to Em.