IJP Wellness logo

When Jessica started her business IJP Wellness, I got the privilege of creating the logo for her company. The benchmark was an active, safe, as well as professional & inviting style, where blue had been the main color used in her brand up to that point in time.

After creating a series of different sketches, I found the most interesting design to be a combination of the initials together into an icon, and preferrably in a cursive style. The corners were rounded to create a more gentle impression.

To show off the usage of the logo, a mockup of a T-shirt was used to view front & back of the shirt, with the big logo on the back, and the icon together with the emplyee’s name on the front.

The process of creating my new logo together with Em Kjellberg Visuals has been a joy from start to end. Felt heard and seen the whole time and it ended with her creating something I have loved from the very first moment. Will continue taking all my design assignments to Em.

Jessica Malm

Founder & owner, IJP Wellness